Each year, conference participants come to the conference to see the exhibits. Last year, attendees spent an average of 10.6 hours over three days visiting the exhibits. Moreover, SC attendees are the people your business needs to reach 83 percent have a say in their organization's purchasing decisions and 55 percent said they plan to buy one or more of the products and developments they learned about at the conference. Of those attendees who gave a dollar figure, 76 percent planned purchases of more than $100,000.
Can you catch the same audience at another trade show? Seventy percent reported they have not attended another show in the past year and 60 percent said they are "very likely" to attend SC next year. Attendees include R&D personnel, systems administrators, engineers, and top managers. Last year, they came from 26 states, the District of Columbia, Europe, and Asia.